November 04, 2024

Online Video News

New Research Uncovers the Impact of Political Attitudes on TV Viewing

The results of a joint study between Hub Entertainment Research and the Advertising Research Foundation (ARF) fielded as part of Hub's annual "Decoding The Default" survey found significant differences between liberals and conservatives in which entertainment TV shows they find appealing. Mark Loughney, Senior Consultant at Hub, discusses some of these findings and what they might mean for the industry.

Sneak Preview: Cloudsplitting - Tackling Common Cloud Live Broadcast Workflow Challenges

On Tuesday, November 12, streaming industry consultant Nadine Krefetz will moderate the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." Some elements of streaming workflows and architecture may always stay on-prem. However, the cloud affords streaming pros opportunities for scaling and cost-cutting that make the lure of cloud workflows too powerful to resist for most live streamers intent on managing large and unpredictable audiences, improving QoE, increasing ROI, and satisfying brands. The panel of experts from AWS, TV 2 Danmark, Alibaba Cloud, and Console Connect will discuss actionable insights on refining and streamlining your scalable cloud live-streaming workflows and jump and dodge the hurdles that threaten to break your stride.

Blog

The Cloud-Based Security Shift

Security measures have come a long way since the days when security meant simply signing in and out of the facility and keeping valuable content in a locked room. As technology has advanced and the broadcast industry has adopted new ways of working, security systems have naturally become much more sophisticated. Take cloud security tools - they provide a formidable level of security that, contrary to popular belief, is actually difficult to match on-site. Data is only as secure as the systems and procedures around it; and the security systems safeguarding data in the cloud will likely be more advanced and superior to measures you can implement on-site.

Industry News

Matrox Video Powers Vizrt’s New TriCaster Vizion With DSX LE5 SDI I/O Cards

MONTREAL — Oct. 23, 2024 — Technology innovator Matrox® Video is proud to announce its role in Vizrt’s latest TriCaster® product range, TriCaster Vizion, solidifying Matrox Video’s position as a trusted OEM provider for Vizrt’s live production solutions.

AYOZAT selects Synamedia Iris to bolster addressable ad revenue

AYOZAT has chosen Synamedia Iris for comprehensive and integrated advertising campaign management, decisioning, and reporting for its live and on-demand streaming service, AYOZAT STREAM.

X Games Chooses Frequency To Power FAST Channel for Global Live Events and Robust Content Library

Frequency today announces its Studio tool set is powering a new FAST channel for the action sports series X Games, supporting its launch into the streaming television market. Launching just in time for a packed 2025 events calendar, this new channel promi